Woodman’s Artisan Bakery to open storefront in Nashua
Bill Woodman gained a following across the local farmers market scene for his European-style artisan breads, first selling in Salem in 2018 before branching out to six markets by the following summer. Nearly four years later, Woodman is expanding his startup bread business into a storefront, giving him his own permanent spot to bake as well as an opportunity to serve coffees, teas, sandwiches and grab-and-go pastries.
Woodman’s Artisan Bakery is due to open in the coming weeks on the corner of Amherst and Sunapee streets in North Nashua — it’s in the former spot of Great Harvest Bread Co., which has sat vacant since December 2019. Upon coming into the space, Woodman connected with former Great Harvest owner Jeremy St. Hilaire, who welcomed him to the neighborhood, shared his own experiences, and helped go over the basics of its unique multiton 48-pan oven.
Woodman’s breads are 100 percent scratch-baked and range from various country ryes and sourdoughs to flavored options like a cranberry walnut and an Italian focaccia with Parmesan and rosemary. His product line also includes traditional French butter croissants and pain au chocolat pastries, as well as soft blueberry scones and lightly salted German-style pretzels.
A Manchester native, Woodman attended Springfield College in Massachusetts before transferring to Southern New Hampshire University to study culinary arts. From there, he would hold multiple kitchen jobs over the years, and it was while as a cook at the RiverMead, a retirement home in Peterborough, that he got the opportunity to attend bread baking intensive courses at King Arthur Flour in Vermont, thanks to an educational reimbursement program.
“I had always had an interest in breads, but no one ever knew much to teach me about them,” he said. “I did the program at King Arthur, came back to the retirement home and then was doing fresh bread for them every day. … People were going crazy about it to the point where we ended up setting up a sale with three or four different types of bread. So that went over very, very well.”
In May 2018, Woodman applied to become a vendor at the Salem Farmers Market. Dave Hippert, a longtime friend of his who owns Sal’s Pizza in Hooksett, agreed to let him use his oven after hours, where he currently bakes his breads and pastries.
“He closes down at the end of his day, so 9 or 10 o’clock at night, and then I go in, mix up my doughs and bake throughout the night into the mornings. Then from the morning to the afternoon I go out to the markets and sell my bread off,” he said. “So without him, none of this would’ve been possible, especially just with the volume that I’m able to pull out of there.”
As a result, nearly all of his items at the market have only just been out of the oven hours earlier.
“That’s one of those things that makes a big, big difference is that quality and freshness,” he said.
Once his Nashua storefront opens, Woodman will leave the kitchen at Sal’s, but he still plans to attend a few farmers markets per week. Currently he’s in Concord on Saturdays and Salem on Sundays, and he’ll pick up a third market in Bedford on Tuesdays when it resumes in June.
In addition to Great Harvest’s oven, Woodman has an electric Bongard deck oven from Germany he purchased a few years ago through a mutual connection with a Portsmouth chef.
“It’s kind of like your Lamborghini of ovens, so to speak,” he said. “Anything that’s got a real nice crust and a chewy crumb is going to come out of there, because you get that steam injection. … You get a little bit of water, which keeps the dough pliable enough so that it grows and expands properly, but then when it starts evaporating off, you start basically caramelizing the sugars on the surface of that dough, and it gives you that color and crispiness that you want.”
Woodman plans to get into baking ciabattas and baguettes, breads he said he hasn’t regularly done in a few years. He’ll also be able to produce all of his other artisan breads on an even larger scale than before, thanks to his newfound 24/7 access. One of his flagship products is called the “Yukon Dave” sourdough — it’s named after a farmers market customer who gifted him a sourdough starter that originated in Alaska sometime in the 1960s.
On the retail side, Woodman will have a display case featuring grab-and-go pastries as well as drip coffee sourced from A&E, a USDA-certified organic roaster. Eventually, he said, he’d like to add cappuccinos and lattes and plans to offer pizzas, sandwiches and other lunch items.
Woodman’s Artisan Bakery
An opening date is expected in the coming weeks for the bakery’s storefront. In the meantime, find owner and bread maker Bill Woodman at the Downtown Concord Winter Farmers Market (7 Eagle Square, Concord) on Saturdays from 9 a.m. to noon, and at the Salem Farmers Market (LaBelle Winery Derry, 14 Route 111, Derry) on Sundays from 10 a.m. to 1 p.m.
Where: 4 Sunapee St., Nashua
Hours: TBA
More info: Visit woodmansartisanbakery.com, or find them on Facebook @woodmansartisanbakery and Instagram @woodmans.artisan.bakery
Featured photo: Photos courtesy of Woodman’s Artisan Bakery.
