Small batch drinks at an evolving shop
If it lasts long enough, every business evolves and goes through changes. For Audrey Bowden, that has meant going in some unexpected directions.
“About 15 years ago,” Bowden said, “we started a massage therapy business. It’s been traditionally what we do from its conception. Rally and Revive is the name of our massage therapy business. We offer body work and skincare and [foot care]. We offer foot soaks for people who suffer from arthritis or anything going on in their feet that make it difficult for them.” This has included neuropathy and related conditions.
Eventually, Bowden said, this led, somewhat unexpectedly, to opening a juice bar. “The concept behind Come Into Fruition was the goal to marry together internal wellness with external wellness and bring really healthy options to the city. This part of Elm Street [to the north of Manchester’s city center] seems to be a little bit isolated and forgotten in comparison to [the area around] City Hall. If you look around you will find tons of residents but you won’t necessarily find coffee shops or restaurants, so I really wanted to just offer good, nourishing things to people.”
This led to expanding the massage and skincare business to include a juice bar that serves fresh-squeezed juices, coffee drinks and smoothies. Bowden called that part of the business Come Into Fruition. This allowed her to help advocate for healthy lifestyles for her wellness customers and guests from off the street.
“Pretty much everything is as close to organic as we can get,” she said. “A lot of the times when I find juice … it’s filled with bananas. It’s pasteurized. I’m actually in love with all of our juices.”
She pointed to her Red Juice as an example.
“That’s beets, raspberries, strawberries and apples,” she said. “Sometimes we add pomegranate to it as well, just to give it a little bit more tartness and balance out that earthy flavor from the beets. Seasonally — and this is kind of a secret — but seasonally, if we have rhubarb, we’ll add that, too.”
Eventually, though, Bowden had to rethink the juice bar’s business model. Too few customers were coming through the door to support the juice-and-smoothie end of the business.
“We just never really got super busy,” she said. “So we went ‘private’ and now we just offer juices and smoothies to our clients and anybody who happens to come in off the street and catch us when we’re here. We scaled back and we make one or two juice flavors a week and we try to rotate it. Last week we made red juice, and so next week we’ll probably make green juice. But we try to rotate whatever we have on hand and just keep things simple.”
Interestingly, by focusing on just a few items each week, Bowden has found that the quality of each menu item has remained consistently high.
“I think it all started with one of our smoothies,” Bowden said, “which is the Revival, and that one has a really cool flavor profile. That’s got, among other things, pineapple, blueberries, spinach and fresh ginger. We make our sauces and so our vanilla pods have been steeping for quite some time. You can see that right here. So that’s aging. We make our own caramel sauce using organic cream and organic sugar. And it’s just, I mean it’s fun. The creativity aspect of it is really fun.”
“We’re focusing,” Bowden said, “and it’s nice that we’re able to offer things to people that are small batch. It’s not mass-manufactured. And it’s OK if we don’t make it the same every time, if something’s not in season. Like for our orange juice, the peaches are not always in season. Sometimes we have to omit them. Sometimes we switch it out for mango. But it always tastes good. It’s always good because it’s always fresh and it’s always small-batch.”
Come Into Fruition
To find out what hours Come Into Fruition is open, contact Rally and Revive (1358 Elm St, Manchester, 622-5380, rallyandrevive.com).
Featured photo: Revival Smoothie. Photo by John Fladd.