Post-millennium All Your Friends party hits Nashua
While Napster and LimeWire were treating the record business like termites attacking a wooden house, some decent music came in the wake of Y2K. Late-’90s artists like Radiohead and Bjork inspired MGMT, Passion Pit, LCD Soundsystem and others to merge dance, melodic pop and rock in pursuit of a new sound.
Indietronica, as the loose subgenre came to be known, energized club New York City denizens throughout the 2000s. An upcoming event in Nashua will celebrate it with DJ music, multimedia and dancing. All Your Friends is the latest themed party to come from Brooklyn-based Burwoodland.
The company launched in 2015 with Emo Night Brooklyn and has added a half dozen more events since, including two that have recently been done in New Hampshire: Gimme Gimme Disco and a musical theater costume party, Broadway Rave. They also offer K-Pop and metal nights, along with one for ex-clubbers with kids that ends before 10 p.m.
Best friends Alex Badanes and Ethan Maccoby didn’t anticipate growing to more than 1,200 shows a year while recruiting close to 100 DJs to host events nationally. Or billionaire Mark Cuban making what Music Business Worldwide described as a “seven-figure investment” in the company in January 2026.
“Honestly, we were just looking to have a good time,” Maccoby said by phone recently. He and Badanes always enjoyed hosting parties before going to shows, but decided, “Instead of a pre-game at our apartment, we wanted to throw it at a bar, so that we didn’t have to clean up. Maybe they’d give us some free alcohol. That was really the main motivation.”
The very first Emo Night Brooklyn was held in early 2015 at the 100-capacity basement of the now-closed Cameo bar in Williamsburg. Hundreds of people showed up, and they were invited back. The next bash happened in the Cameo’s larger upstairs area. What began as a free party just kept growing.
All Your Friends, which debuted in 2025, is a fan’s effort.
“We started it because Alex and I also love this music, but we also saw that there was a big demand for it as well,” Maccoby said. “The first two events we had Passion Pit and Matt & Kim at the show with us. They put on a DJ set that was amazing; that kind of kick-started the series.”
“As millennials, we feel like we grew up with these artists,” Badanes told Paper magazine when the event launched. “I was at Berklee while Passion Pit was coming up in the early 2010s, and I still remember seeing one of their first Boston shows, how electric it felt, how new it all sounded. That era shaped so much of our musical identity.”
It became a quick success.
“We only just started like a little less than a year ago and we’ve had, I think, over a hundred or so All Your Friends events, many sold out, all around the U.S. and Canada,” he said. “It’s been really cool, and we’re now excited to come back to Nashua in May.”
The format is DJ-driven, but the production goes beyond a laptop and a speaker stack. Visuals are projected throughout the evening, synchronized to specific songs, and glow sticks find their way into the crowd. Still, they’re careful not to over-engineer the experience.
“We try to keep things raw and lightweight and just authentic,” he said. “Just come out to an affordable, awesome night, meet a bunch of other people who are into the same music.” Affordability is important; average ticket prices run between $20 and $30.
Attendees routinely rave about the events.
“People meet their best friends, their wives, their husbands,” Maccoby said. “People get engaged and we DJ their weddings. It’s really cool, the community these things create, because obviously music brings people together from all different backgrounds.”
All Your Friends
When: Friday, May 15, at 8 p.m.
Where: Nashua Center for the Arts, 201 Main St., Nashua
Tickets: $26 and up at etix.com
Featured photo: All Your Friends. Courtesy photo.
