The aliens come marching in at UFO Festival
By Chelsea Spear
listings@hippopress.com
In the summer of 1965 Norman Muscarello saw a UFO in a field just outside of Exeter, New Hampshire. This was the second UFO sighting in four years and made the Seacoast area an unlikely tourist destination for ufologists and those interested in alien communications. More than six decades later, UFO enthusiasts from around the world descend upon Exeter for the annual Exeter UFO Festival, which takes place over Labor Day weekend.
Dean Merchant, a UFO researcher, founded the Exeter UFO Festival in the late aughts with “a few speakers and a very small group of people who wanted to hear the speakers,” Connie Cox said in a recent Zoom interview. “That’s actually how it got started.” As the festival grew, Merchant brought the event to Exeter Kiwanis as a fundraiser for their scholarships and programs, and Connie and her husband, Bob, took over as organizers in 2013.
While the festival was an immediate success with attendees, Exeter businesses took a while longer to join the fun. “On Sunday the stores would not open, and sometimes Saturday they closed as well,” Cox said, citing parking as an issue for businesses in Exeter Square. ”As it has become more popular over the years … this fact that it’s growing helps bring so many people into town. And they walk up and down Water Street and they enjoy going into the shops if they haven’t lived around here and they don’t know about things there.” Among the prominent sponsors are Aroma Joe’s Coffee, which has “an alien green drink” available for purchase over the weekend, and Top Shelf Boutique, which puts “blow up aliens with bikinis and bras on” in the store windows, “stretched out kind of like they’re lying out there watching all the people look in the windows.”
This year marks the 65th anniversary of Betty and Barney Hill’s report of UFO abduction, and the main attraction for the festival will be a keynote presentation by the Hills’ niece, Kathleen Marden. Speaker presentations will take place in the town hall on Saturday and Sunday; a two-day speaker series pass is $40. Trolleys will offer half-hour rides to the site of the 1965 Exeter Incident in Kensington; tickets are sold at the Trolley Station on Front Street.
The UFO Festival also hosts a block party, which Cox says is for “families and anybody else that just wants to come down and have a fun time.” Kids can make tinfoil hats, pie plate flying saucers and jet packs at an arts and crafts table. A group of belly dancers will be performing and leading kids in hula hoop lessons on Saturday at 10 a.m. Attendees on Saturday can also participate in an Alien Costume Contest and Parade, or take their pets to an Alien Pet Contest. Those with a burgeoning interest in ufology can also view historic videos about the Exeter Incident at Exeter Town Hall. Admission for all these events is free.
While most of the attendees are usually from New England, the festival has attracted interest from around the world.
“We have had people come from all over the United States, Canada, as well as Europe, the U.K. and Japan,” Connie Cox said in a follow-up email. “We are even known on Easter Island in the middle of the Pacific Ocean. Imagine that!”
For Bob and Connie Cox, the annual UFO Festival not only represents a celebration of Exeter’s extraterrestrial past; it’s also a reflection on the future of Exeter Kiwanis and the children they support.
“Our mission is to provide funds for kids in need in our area,” Cox said. “We feel pretty proud that we’re helping to support Exeter as a town as well as the kids.”
2026 Exeter UFO Festival
When: Saturday, Sept. 5, and Sunday, Sept. 6,
Where: Exeter downtown and town hall, with trolley rides to Kensington available
More: See exeterufofestival.org for a detailed schedule and ticket information.
