Hollis Strawberry Festival returns for 76th year
By Maya Puma
A celebration of strawberry crops and farming in New Hampshire more than 75 years strong, the Hollis Strawberry Festival is back, taking place on Sunday, June 25, on the Hollis Town Common. Traditionally held on the last Sunday in June, the festival attracts hundreds of people who will come together to enjoy homemade strawberry shortcakes featuring local strawberries, with added choices of local ice cream and hand-whipped cream. The event had a successful comeback year in 2022, the first festival to be held since the pandemic hit.
“It is hugely popular and people come from Mass. and southern New Hampshire. Strawberry lovers from all around come,” said Cathy Gast, publicity chairwoman of the Hollis Woman’s Club.
According to Gast, the festival began in 1946 as a fundraiser for the Town Band, which would perform its spring concert. The Woman’s Club, she said, joined in on the festivities in the ’60s to sell strawberries and strawberry desserts. Today the festival is a joint fundraiser for both the band and the Woman’s Club, which gives out three scholarships per year, two of which — each for $1,000 — are awarded to graduating seniors of Hollis-Brookline High School.
“Last year we grossed over $12,000, so that’s a lot of strawberry shortcakes,” Gast said.
The strawberries themselves, she said, come from local farms in town. Two days before the festival, community volunteers will pick up the berries and hull, wash and prepare them by slicing and putting them into bowls to be sugared. In total, there are 250 quarts of strawberries to go through. The ice cream is homemade and is from Dr. Davis Ice Cream in Pepperell, Mass.
On the day of the festival, the Woman’s Club organizes an assembly line to build shortcakes. People have the opportunity to build their shortcake with a combination of any of the ingredients.
“Everything is homemade — the ice cream, the shortcake, the whipping cream — and they give a really generous portion.” Gast said. “We have a row of people whipping through this whole process and our shortcake is a special secret recipe.”
The family-friendly event will also feature local craft vendors, face-painting, a live performance by the Hollis Town Band, and children’s games, including a Midwestern tradition known as “pocket lady,” in which a lady will be wearing an apron of pockets filled with toys and trinkets. In exchange for 25 cents kids can pull a toy out of one of the pockets at random.
Hollis Strawberry Festival
When: Sunday, June 25, 2 to 4 p.m.
Where: Hollis Town Common, Monument Square, Hollis (in the event of rain, the festival will be held inside Hollis-Brookline Middle School, at 25 Main St. in Hollis)
Cost: Free admission and parking; all strawberry treats are priced per item
Visit: holliswomansclub.org
Featured photo: Courtesy photo.