Loon Chocolate and 603 Charcuterie join forces for new retail shop
Scott Watson was perusing Netflix one day in the winter of 2017 when he came across a documentary about a Southeast Asian coffeehouse. He tuned in to learn the shop also produced its own chocolate onsite — a catalyst for what would end up becoming his newest venture.
“It just triggered something in me and got me thinking, ‘How come I don’t know how chocolate is made?’” said Watson, who worked as a craft brewer during the mid to late 1990s at the now closed Nutfield Brewing Co. in Derry. “I started diving into it … and it brought me back to my brewing days. It fascinated me that there was fermentation involved, and that there seemed to be so many parallels to craft brewing. … It intrigued me enough to start making it at my house.”

That was how Loon Chocolate, based in Manchester, was born — Watson sold his first chocolate bar in the spring of 2018. On Feb. 5, he opened his first retail shop, teaming up with Theresa Zwart of 603 Charcuterie to also feature New Hampshire-made specialty foods like cheeses, jams, hot sauces, crackers and mustards.
Watson and Zwart are the first commercial tenants of The Factory on Willow, a former Queen City shoe factory turned apartment and business complex. The new shop also has an adjoining chocolate production facility that is double the size of Watson’s former manufacturing space.
Loon’s chocolates are handcrafted in small batches from bean to bar, its cacao beans sourced from multiple growers across Bolivia, Belize, Uganda, Haiti and the Dominican Republic.
“We get beans in and we’re roasting and doing every single step from bean to bar,” Watson said. “There’s no curtain hiding people in the back room that are opening up pallets of pre-made chocolate and melting them down into an Easter Bunny for you.”
In addition to offering a lineup of 12 flavored bars, Watson has since expanded his product line to include bagged cacao nibs, dark chocolate cocoa bombs and a do-it-yourself chocolate-infused elixir kit. All of these items are now available for sale out of his new storefront.

Zwart, meanwhile, is utilizing the space as a one-stop shop for all of the New Hampshire-made products featured on her charcuterie boards, like cheeses from Bell & Goose Cheese Co. of South Hampton and Abbot Hill Creamery of Wilton, cured meats from Short Creek Farm of Northwood, and mustards from the Blackwater Mustard Co. of Contoocook. Even the boards themselves, built by Souhegan Wood Designs of Amherst, are sold in various shapes and sizes.
Since launching 603 Charcuterie in late 2020 as a small takeout ordering business, Zwart has gone on to teach charcuterie board-building classes at local breweries and wineries, and has also expanded into catering larger boards and grazing tables for weddings. She and Watson first developed a business relationship last year when she started purchasing Loon’s chocolates for use on her boards. They’re also commonly served samples at her classes.
“We’re going to have charcuterie boxes to go, so premade charcuterie boards that people can just pick up,” Zwart said. “I want to bring in some other stuff in the next few weeks too, so things like honeys, maple syrups, and maybe an olive oil for dipping bread.”
Other items in the store include loose leaf teas from 27 Teas of Candia, cooking salts from the Maine Sea Salt Co., and craft marshmallows from Nomadic Kitchen of Vermont.
Events are already being planned for the space, starting with a multi-course tasting menu centered around Loon’s chocolate by Dahlia Restaurant, a series of farm-to-table pop-up dinners across New Hampshire. They’ll be hosting limited seatings on Friday, Feb. 11, and Saturday, Feb. 12 — one at 6 p.m. on Friday and two at 5 p.m. and 7:30 p.m. on Saturday.
“We’re also planning on doing some sort of chocolate and wine tasting … just to take advantage of the space that we have and to give the wineries a chance to talk about their products and pair them up with some chocolate,” Watson said.
Loon Chocolate & 603 Charcuterie
Where: The Factory on Willow, 252 Willow St., Manchester
Hours: Friday, Feb. 11, noon to 5:30 p.m., Saturday, Feb. 12, 10 a.m. to 3 p.m., and Sunday, Feb. 13, 8 to 11 a.m.; hours for future dates TBA
More info: Visit loonchocolate.com or 603charcuterie.com, or find them on Facebook and Instagram
Featured photo: Courtesy photos.
