A deep dive into the nostalgic treat and its many sweet variations
It started as a way to raise money for her daughters’ synchronized swim teams — Heather Pfeifer of Goffstown made whoopie pies and presented them at bake sales to rave reviews. Eventually, she began serving pumpkin maple whoopie pies at the annual Goffstown Pumpkin Regatta; last year she sold out of nearly 1,000 before the event was over.
“People [in town] were going up to me and being like, ‘Are you the pumpkin maple whoopie pie lady?’ or they’d say, ‘They’re so good, where can I get them?’” Pfeifer said, “and I was just like, ‘Well I don’t know, I can bake some if you want.’ … I was cooking out of my kitchen for fun, but so many people were requesting where they could get them. So I started pursuing that.”
Pfeifer is now the owner and founder of Granite State Whoopie Pies and takes weekly pre-orders of the nostalgic treat in all kinds of flavors. She works out of the prep kitchen at White Birch Eatery in Goffstown, mostly on Mondays and Tuesdays when it’s closed for the day, and accepts requests to make any of her whoopie pies gluten-free, dairy-free or vegan.

With a regular offering of classic chocolate and vanilla or peanut butter, as well as two new special flavors released every two weeks, Pfeifer is proving that the whoopie pie can lend itself to all sorts of fun variations. Currently, she’s celebrating St. Patrick’s Day with chocolate and mint grasshopper and chocolate mocha Irish cream whoopie pies, while other flavors she’s previously dabbled in have included black forest, milk and cookies, red velvet, and peanut butter and jelly. Sometimes she’ll incorporate local ingredients — her maple bacon whoopie pie, for instance, featured bacon crumbles from Shaker Road Provisions of Loudon, while just last month she made chocolate milk stout whoopie pies using the Summit stout from Goffstown’s Mountain Base Brewery.
“I have a list of probably about 50 or 60 flavors … and more come to mind every day,” she said.
Similar whoopie pie flavor experimentations have been going on in the kitchen of Angela’s Pasta & Cheese Shop in Manchester. There you’ll find all kinds of whoopie pie flavors on the shelf, and you never know what bakers Laura and Adam Rexford will come up with next, like lemon poppy strawberry, Fireball whiskey pumpkin, tiramisu, pineapple upside-down cake and more.
“This year, people have been buying whoopie pies like crazy,” Laura Rexford said. “I can’t tell if it’s that we’re being more adventurous with flavors, or if people just want more comfort foods. … I feel like a whoopie pie is so much easier to eat than a cupcake, because of the distribution of cake to frosting. It’s almost like a sweet hamburger. The frosting is more contained.”
From the treat’s delicious creamy filling to the cakes surrounding it — which Pfeifer calls the “whookies,” or “whoopie cookies” — we take a look at how some local whoopie pies are made, and also attempt to trace back its origins as a New England staple.
Flavors and fillings
Today, the most common whoopie pie filling features a vanilla or marshmallow buttercream. Jordyn Hotchkiss of The Cat’s Pajamas, a home bakery based in Weare, said hers have a mixture of butter, confectioner’s sugar, marshmallow Fluff and a little bit of vanilla. The filling for her peanut butter whoopie pies uses those same ingredients, in addition to creamy peanut butter, kosher salt and milk — both flavors are stocked weekly at the Weare Real Food Farmers Market.
Pfeifer’s whoopie pies, meanwhile, have a roux-based filling, or a milk and flour thickener that’s mixed with granulated sugar, vanilla, butter, Crisco and a little bit of salt.
“I would equate the flavor … to almost like a Devil Dog,” she said. “The granulated sugar actually melts right into the roux … and what it does is it whips up so nice and fluffy, but it’s not overpoweringly sweet. … It creates this very light and creamy filling. It’s a more traditional way, but it’s not the most common way because it’s not the most shelf-stable.”
Pfeifer described her “whookies” as a thicker version of a muffin top, with a proper consistency resembling a brownie batter and a total baking time of around 10 to 12 minutes. Her roux is made first so that it has time to cool down once the cakes are baked.
Depending on the flavor she’s working with, additional ingredients are added to either the cakes or the filling. As for the diet-friendly options, she’ll substitute oat milk and plant-based butter for the dairy-free pies, and Bob’s Red Mill brand 1-to-1 flour blend for the gluten-free pies.

At Angela’s, classic chocolate and vanilla or peanut butter whoopie pies are always in stock, each of which is made with a house buttercream recipe. Those are sold individually, or you can try one of the shop’s themed duo packs — last month’s, dubbed “The Romance Package,” featured candied maple bacon and raspberry Frangelico-flavored whoopie pies. Currently available is the “Luck of the Irish” whoopie pie duo, with crème de menthe and milk chocolate Irish cream flavors. The shop also puts out bite-sized miniature whoopie pies in an assortment of flavors, sold in packs of a dozen each.
“Those have had a huge response,” Rexford said. “I think people feel a little less guilty about the mini whoopie pies, because you can just pop them in your mouth. They’re like little Munchkins.”
In Hooksett, The Cake Fairy has been baking whoopie pies since before it even had a storefront, back when it had a booth at the Deerfield Fair, manager Brianna Lucciano said.
“My mom would make these behemoth whoopie pies, like the size of a man’s hand, and people would walk around the fair with them, and others would say, ‘Oh, my gosh, where did you get that?’” she said. “It got to the point where we’d get a delivery, and people were just taking them out of the box because we couldn’t even get them on the table fast enough.”
They no longer sell at the fair, but you can still get that familiar gigantic “Deerfielder” whoopie pie at the bakery, along with a few smaller sizes. In addition to the classic, there’s a Funny Bone whoopie pie with a chocolate cake and peanut butter filling, and a Boston cream whoopie pie with a vanilla cake, chocolate ganache and a custard buttercream.

At The Cannoli Stop at The Candy Shop in Concord, owner Melinda Sergi has a regular assortment of fillings for her whoopie pies, from vanilla or chocolate cream to raspberry, peanut butter or pistachio. But she also takes things a step further by making whoopie pies with any one of the shop’s more than 50 flavors of cannoli fillings — those options run the gamut from cake batter and cookie dough to red velvet, bubble gum, cotton candy, salted caramel and more.
Lemon cake whoopie pies are part of the regular lineup of products at Fabrizia Lemon Baking Co., an online-only bakery based in Salem featuring uniquely crafted limoncello-infused treats. Also in Salem, Chatila’s Sugar Free Bakery offers an assortment of sugar-free and dairy-free whoopie pie flavors using a fluffy French creme-based filling.
Competing claims
Multiple U.S. states claim to be the birthplace of the original whoopie pie. Two of those states in particular — Pennsylvania and Maine — are notably linked by their Amish heritage, Pfeifer said.
While there are several theories, according to at least one edition of The Oxford Companion to American Food and Drink, an encyclopedia edited by Andrew F. Smith and published by Oxford University Press, it’s generally accepted that the first whoopie pie originated around the era of the Great Depression. The story goes that the cakes were made from a leftover batter, contributor Susan McLellan Plaisted writes, and, according to Amish legend, kids would find the cream-filled treats in their lunch bags and yell “whoopie!” with delight, giving them their name.
A bakery in Lewiston, Maine, called Labadie’s claims to be “the home of Maine’s first whoopie pie,” with a recipe dating back to 1925, according to its website. Another possible clue into how the treat became so popular in New England involves the Massachusetts-based Durkee Mower Co., the manufacturer of marshmallow Fluff. According to its website, an episode of a 1930s weekly radio show called “Flufferettes” promoted The Yummy Book, a book of various recipes using Fluff as the cornerstone ingredient — one of those was, of course, for whoopie pies.

But who exactly was the first to create the sweet treat, and where, is likely lost to history.
“It’s like saying who made pizza first,” Lucciano said. “In reality, it’s a form of chocolate cake and a delicious filling. We all had the same ingredients, but whose grandmother did it first?”
Both Pennsylvania and Maine hold annual whoopie pie festivals — Maine’s is set to return on June 25 to the town of Dover-Foxcroft, featuring samples from various bakers across the state, while Pennsylvania’s is held at the Hershey Farm Restaurant & Inn in Lancaster County in September. Since 2011, the whoopie pie has been honored as Maine’s official “state treat.”
While there are no large whoopie pie-centered festivals in the Granite State, Pfeifer does have a few upcoming local appearances where you can go to enjoy her whoopie pies. Find her at Mountain Base Brewery on Thursday, March 17, from 4 to 8 p.m., serving her classic, peanut butter, grasshopper and Irish cream flavors. Then on Saturday, March 19, she’ll be participating in the Downtown Concord Winter Farmers Market from 9 a.m. to noon. More events are in the works for the coming weeks and months.
Whoopie pies at home
A simple whoopie pie recipe uses ingredients easily within reach in your kitchen.
“It’s a process … because you have the two separate parts of it,” Hotchkiss said. “I use Crisco, sugar, eggs, milk, vanilla, flour, baking soda, baking powder, cocoa powder and a little bit of salt, and that’s just for the cake itself. … The oven actually gets preheated to 425, so it’s a bit of a hotter bake, and they only have to bake for about 10 minutes each.”
When baking them at home, Hotchkiss said, it’s important to make sure the cakes are spaced out enough so that they don’t spread into each other. She places either a silicone baking sheet or a piece of parchment paper on the baking pan to prevent sticking and help with their removal.
“Generally, once I get the cake part of it all done, I let them cool for a few minutes and then I start with my filling,” she said, “because they need to be fully cooled before you put them together; otherwise the filling will just start to melt. … Personally, I love having Fluff in them.”
Rather than spreading the filling over both cake halves, Hotchkiss said she likes to scoop it on just one and pushes the two parts together to finish the whoopie pie.
“It just makes for a good ratio, in my opinion,” she said. “Everyone has their own viewpoint of how much cream to cake there should be … but for the most part they’re relatively even.”
The pies remain fresh when wrapped for roughly a week, or you can freeze them.
“A friend of mine actually discovered that they freeze really well, so that was good to find out,” Hotchkiss said. “So if you don’t want to eat them right away, they can go in the freezer and then, when you’re ready to eat it, it will thaw out no problem.”
Where to get whoopie pies
Check out this list of local bakeries, shops, homestead bakers and other businesses offering homemade whoopie pies, from the classic chocolate and vanilla or peanut butter to all kinds of unique flavors. Some have them on hand all the time, while others will rotate their whoopie pies out with other pastries and treats from their bakery case — be sure to contact each establishment directly for the most up-to-date availability on their products.
• Angela’s Pasta & Cheese Shop (815 Chestnut St., Manchester, 625-9544, angelaspastaandcheese.com) offers both large-sized whoopie pies and mini pies that are sold by the dozen, and you never know which flavors bakers Laura and Adam Rexford will be working on next. Classic and peanut butter are usually available, while other options have included lemon poppy strawberry, Fireball whiskey pumpkin, tiramisu, pineapple upside-down cake and more. Angela’s has also recently begun offering themed duo packages of whoopie pies — the current one available, a St. Patrick’s Day-themed duo called “Luck of the Irish,” features crème de menthe and milk chocolate Irish cream flavors.
• Baked Downtown Cafe & Bakery (1015 Elm St., Manchester, 606-1969; 249 Sheep Davis Road, Concord, 856-8871; bakeddowntown.com) offers classic, peanut butter and seasonal whoopie pie flavors.
• The Bakeshop on Kelley Street (171 Kelley St., Manchester, 624-3500, thebakeshoponkelleystreet.com) offers classic and brown sugar maple whoopie pies, as well as several specialty flavors throughout the year, like pumpkin, red velvet, pineapple upside-down cake and a Bailey’s-filled chocolate Guinness whoopie pie for St. Patrick’s Day.
• Bearded Baking Co. (819 Union St., Manchester, 647-7150, beardedbaking.com) offers multiple sweets treats out of its bakery case, usually including whoopie pies.
• Benson’s Bakery & Cafe (203 Central St., Hudson, 718-8683, bensonsbakeryandcafe.com) offers classic whoopie pies, in addition to seasonal specials for flavors.
• Bite Me Kupcakez (4 Mound Court, Merrimack, 674-4459, bitemekupcakez.com) has a variety of pastries and sweet treats out of its bakery case, usually including whoopie pies.
• The Black Forest Cafe & Bakery (212 Route 101, Amherst, 672-0500, theblackforestcafe.com) offers classic whoopie pies, as well as seasonal specials.
• Buckley’s Bakery & Cafe (436 Daniel Webster Hwy., Merrimack, 262-5929; 9 Market Place, Hollis, 465-5522; buckleysbakerycafe.com) offers whoopie pies with whipped marshmallow frosting at both locations.
• The Cake Fairy (114 Londonderry Turnpike, Hooksett, 518-8733, cakefairynh.com) offers whoopie pies in a variety of flavors, like classic, Funny Bone, Boston cream and more, all in several sizes. The “Deerfielder” size is a throwback to the bakers’ days selling oversized whoopie pies at the Deerfield Fair, manager Brianna Lucciano said.
• Candia First Stoppe Country Store (285 Old Candia Road, Candia, 483-4888, candiafirststop.com) offers classic whoopie pies in small and medium sizes, as well as larger whoopie pies that are made to order.
• The Cannoli Stop at The Candy Shop (239 Loudon Road, Concord, 224-9706, thecannolistop.com) offers whoopie pies with a variety of fillings, from vanilla or chocolate cream to raspberry, peanut butter or pistachio. You can also order whoopie pies with any one of the shop’s more than 50 cannoli fillings, like cookie dough, red velvet or salted caramel.
• The Cat’s Pajamas (available at the Weare Real Food Farmers Market, 65 N. Stark Hwy., Weare, catspajamasnh@gmail.com, and on Facebook @catspajamasnh) offers classic and peanut butter whoopie pies, as well as a pumpkin whoopie pie that’s available seasonally.
• Chatila’s Sugar Free Bakery (380 S. Broadway, Salem, 898-5459, sugarfreebakery.net) has several sugar-free whoopie pie options, like classic, pumpkin spice, red velvet and more.
• Crosby Bakery (51 E. Pearl St., Nashua, 882-1851, crosbybakerynh.com) has whoopie pies available most days, as part of its lineup of freshly baked pastries and sweet treats.
• The Crust and Crumb Baking Co. (126 N. Main St., Concord, 219-0763, thecrustandcrumb.com) usually offers three or four whoopie pie flavors to choose from daily, like classic and salted caramel, as well as a blueberry cake with lemon filling and a raspberry cake with coconut filling. Ice cream-filled whoopie pies are also available seasonally.
• Dulces Bakery (87 Amherst St., Manchester, 606-2613, find them on Facebook @dulcesbakerynh) offers multiple options on its pastry menu, usually including whoopie pies.
• Duston’s Bakery & Deli (153 Portland Ave., Dover, 742-2506, dustonsmarket.com) has classic whoopie pies, as well as pumpkin seasonally, in addition to a few other flavors.
• Fabrizia Lemon Baking Co. (Salem, fabrizialemonbakingcompany.com) offers lemon cake whoopie pies, baked with Fabrizia Spirits limoncello worked into the batter. They’re wrapped two per pack and available for online ordering only.
• Frederick’s Pastries (109 Route 101A, Amherst, 882-7725; 25 S. River Road, Bedford, 647-2253; pastry.net) offers several flavors of whoopie pies, including dark chocolate and chocolate chunk cookie. Miniature whoopie pies are also available.
• Good to the Last Krumb (Hudson, find them on Facebook @goodtothelastkrumbnh) offers multiple sweet treats available for pre-order, including whoopie pies. They can also usually be found at Mack’s Apples (230 Mammoth Road, Londonderry) and Estey’s Country Store (9 Old Nashua Road, Londonderry).
• Granite State Whoopie Pies (Goffstown, granitestatewhoopiepies.com) offers classic and peanut butter whoopie pies, as well as a selection of two specialty flavors that rotate out every two weeks, available for pre-order by the dozen as regular or miniature sizes. Currently available are chocolate and mint grasshopper and chocolate mocha Irish cream whoopie pies. Any flavor can also be made gluten-free, dairy-free or vegan. Weekly orders are due by Friday for pickup the following Wednesday through Saturday, between 7 a.m. and 1 p.m., at White Birch Eatery (571 Mast Road, Goffstown). Single-serve pies are also available for purchase there, as well as at Little Red Hen Farm & Homestead (85 Norris Road, Pittsfield). Find owner and founder Heather Pfeifer with her whoopie pies at Mountain Base Brewery (553 Mast Road, Goffstown) on Thursday, March 17, from 4 to 8 p.m., and at the Downtown Concord Winter Farmers Market (7 Eagle Square) on Saturday, March 19, from 9 a.m. to noon.
• Harvey’s Bakery and Coffee Shop (376 Central Ave., Dover, 742-6029, harveysbakery.com) offers several specialty pastries and sweet treats, including whoopie pies.
• It’s All Good in the Kitchen (184 N. Broadway, Salem, 458-7434, itsallgoodgf.com) is a specialty gluten-free bakery offering a wide array of treats, usually including whoopie pies.
• Just Like Mom’s Pastries (353 Riverdale Road, Weare, 529-6667, justlikemomspastries.com) offers dozens of traditional and specialty whoopie pie flavors and flavor combinations.
• Klemm’s Bakery (29 Indian Rock Road, Windham, 437-8810, klemmsbakery.com) offers a wide array of pastries and sweet treats daily, usually including whoopie pies.
• Purple Finch Cafe (124 S. River Road, Bedford, 232-1953, purplefinchcafe.com) offers several specialty flavors of whoopie pies that are usually rotated out, from chocolate chip with vanilla to red velvet, maple cream and more.
• The Red Arrow Diner (61 Lowell St., Manchester, 626-1118; 112 Loudon Road, Concord, 415-0444; 137 Rockingham Road, Londonderry, 552-3091; 149 Daniel Webster Hwy., Nashua, 204-5088; redarrowdiner.com) offers classic whoopie pies, as well as red velvet and pumpkin whoopie pies that are available seasonally.
• The Red Blazer Restaurant & Pub (72 Manchester St., Concord, 224-4101, theredblazer.com) offers both large and small whoopie pies on its dessert menu, as well as a whoopie pie cake on its bakery menu, featuring chocolate cake layered with the classic whoopie pie filling and finished with chocolate ganache and a white chocolate drizzle.
• Sully’s Superette (39 Allenstown Road, Allenstown, 485-9955; 10 N. Mast St., Goffstown, 497-8176; sullyssuperette.com) offers classic whoopie pies at both locations.
• Wild Orchid Bakery (836 Elm St., Manchester, 935-7338, wildorchidbakery.com) has a rotating selection of pastries and sweet treats out of its bakery case, including whoopie pies.
• Zizza Authentic Pizzeria (653 Elm St., Milford, 249-5767, zizzapizza.com) offers multiple flavors of whoopie pies on its dessert menu.
Featured photo: Funny Bone whoopie pies from The Cake Fairy in Hooksett. Courtesy photo.

