Sunday’s Scoops & Treats now open in Concord
A new ice cream shop now open in downtown Concord is inviting you to indulge your inner child, with treats that are infused with all kinds of sugary cereals, as well as dozens of candies, cookies, fruits and drizzles.
Sunday’s Scoops & Treats opened June 5 on North Main Street, but according to Sarah Thayer, who runs the shop with her partner, Cole Glaude, its concept has been roughly a year and a half in the making. The couple was inspired after visiting another ice cream shop that infuses sugary cereals in New York City, where they lived for about a year.
“We just thought it was a really cool concept that was different,” Thayer said. “You don’t really think about putting cereal in your ice cream, but … the flavors come together so well.”
Shortly after they moved to Concord late last year, Thayer said, she and Glaude ended up finding their current spot while on a walk and realized it was perfect for them.
The menu at Sunday’s is simple. Customers choose either vanilla or chocolate ice cream for their base (dairy-free vanilla and chocolate ice creams are also available), and also whether their ice cream is blended in a cup, on a cone or as a milkshake.
Then you choose your mix-ins and a drizzle — two mix-ins and one drizzle are included in the cost, and each additional topping is 50 cents more. Cereals include everything from Cap’n Crunch and Lucky Charms to Froot Loops, Fruity Pebbles and Cinnamon Toast Crunch.
But even if you’d rather skip the cereal, you can completely customize your ice cream infusion with brownie bites, chocolate chips, Reese’s peanut butter cups, Kit Kat candies, crushed Oreo cookies, toasted marshmallows and more. Thayer said there are more than 40 toppings available, yielding hundreds of possible flavor combinations.
There are three self-cleaning machines in the shop — one of which is dedicated solely to dairy-free ice creams — that mix your ingredients together in seconds. While hard ice cream is used, Thayer said the machines change it into a soft-serve consistency.
Thayer and Glaude also created a menu of specialty swirls called “Hometown Heroes,” all of which are based on flavor combinations the couple has experimented with at home. One such option, called “The Wifey,” features vanilla ice cream blended with cookie dough, brownie bites and Cheerios.
“Cole and I were creating the business plan, and I told him a couple of things I wanted in the ice cream. He ended up putting it all together in a blender, and it was the best ice cream I’ve ever had, hands down,” Thayer said. “That was how ‘The Wifey’ came to fruition.”
Sunday’s has about 30 seats inside, with an additional 16 out on Main Street during nice weather. Part of the shop’s opening preparations included the addition of a cereal box wall that customers can take pictures in front of and share on social media.
The shop also has its own mascot — a cartoon ice cream character named “Sunny.”
“Cole actually works as a graphic designer, and he designed Sunny,” Thayer said. “He’s just a happy-go-lucky character that wants to bring joy to people. We just thought that it would be cute to have, especially where we may have more of a kid-friendly culture here.”
Sunday’s Scoops & Treats
Where: 138 N. Main St., Concord
Hours: Wednesday through Sunday, 1 to 9 p.m. (hours may be subject to change)
More info: Visit sundaysscoops.com, find them on Facebook and Instagram @sundaysscoops or call 333-2111
Feautred photo: Sunday Brunch. Courtesy photo.
